Location Marketing

Drive traffic and revenue, not impressions. Real results. Fast. 

Are you ready to bend the curve?

We are traffic driving obsessed

Visitation data and proprietary research processes reveal audiences that drive disproportionate return on marketing investment. We don’t want more visits. We want more of the right visits. Our goal is to win Share of Visits, not share of eyeballs.

Sign up

Why not just use platform targeting algorithms?

Glad you asked. To put it simply, their algorithms are designed to make them money, not you. They are in the business of moving the most ad inventory at the highest price, They are not in the business of moving your business forward. We mitigate this issue by using our proprietary analytics to find your most valuable customers and understand what your next best dollar options are for growing your share of their wallet. Then we target and motivate them, and only them. Your ads are seen by people who actually matter to your business.

Our results speak for themselves. Want to talk with our clients? Ask us.

Focusing Is Not Limiting.
It’s Liberating

The adult population of the USA is segmented by Socio-Economic Condition, Psycho-Demographics and Lifestyle. Not only are all U.S. households and neighborhoods classified into unique types of customers, with detailed data on choices, preferences and habits, but we can also see what they actually do everyday, where, when, how often, and who with. JK about that last part. We can’t see that - as far as you know.

Four things we do differently - that keeps our clients fat and happy.

1

Find The Right Audience

We identify those with the potential to provide the most revenue. We determine why guests choose to visit and how to earn that choice more often. Your competitors are going to hate us.

2

Motivate Their Behavior

We create mission-specific, motivating campaigns that are designed to steal share and be very hard to resist. These are based on what they actually value and why.

3

Door Swings & Register Rings

Attribution is short for ‘follow the money’. Our analytics move you from ‘reporting results’ to ‘directing growth’ by ensuring confidence that your efforts are invested where they provide the most leverage.

4

Propel Massive Efficiency

The less you spend for results, the better. By clarifying what to say, where, when and with whom to emphasize your message, we invest in media more effectively. We achieve multiples of other agencies best results.

Discover who matters.

Our retail location marketing initiatives are designed to provide focused and effective leverage that drives the highest value audiences and revenue results at the individual retail unit level. We believe every retail outlet is its own little epicenter, influencing and motivating its trade area. 

We use geospatial, mobile IP technology to look at actual unit level trade area realities - yours and your main competitors - the truth of it is often surprising to even the most seasoned of operators.

How It Works

A retail footprint chart showing three segments of customer loyalty: Segment 1 with highest value, Segment 2 with higher value, and Segment 3 with high value, with low value guest segments on the left and increasing customer engagement from left to right.

We identify where your high value audience segments live, work and visit in your trade areas. Our efforts are more effective because we understand who matters, where and why they spend their hard earned money. We target them with a compelling value propositions and a media that eliminates spending on the wrong people and places in favor of specific, target-rich environments.

Find and attract the audiences that matter in the trade area

Heat map of visitors in Atlanta, Georgia, showing high activity in Midtown and downtown areas with surrounding neighborhoods. The map includes concentric circles indicating walk times and a legend highlighting areas with high visitor origin and low visits.

One stop, traffic driving shop

Surface handles every part of the process in-house from site analysis to creative development to media management and analytics.

WHO MATTERS MOST? Determine who matters most and how to reach them.

WHAT ARE THEIR BEHAVIORS? Within desired audiences, how do we drive visits, frequently or greater amounts of purchase?

WHAT WILL MOTIVATE THEM? Create targeted, mission specific and motivating campaigns for each segment.

MEDIA DEPLOYMENT Darwin comes to advertising, survival of the fittest, in this case visits and conversions at the lowest possible cost.

ATTRIBUTION AND ANALYTICS Next best dollar, predictive investment, accurate attribution and monitored changes in audience mix and market dynamics to reveal new opportunities - move from “reporting results” to “directing growth”.