Location Marketing
Drive revenue, not impressions. Real results. Fast.
We are traffic driving specialists
Visitation data and proprietary research processes reveal audiences that drive disproportionate return on marketing investment. We don’t want more visits. We want more of the right visits. Our goal is to win Share of Wallet, not share of eyeballs.
Why not just use the platform’s targeting algorithms?
To put it simply, their algorithms are designed to make them money, not you. They are in the business of moving the most ad inventory at the highest price; not the business of moving your business forward. We mitigate this issue by using our proprietary analytics to find your most valuable customers and understand what your best options are for growing your share of their wallet. Then we target and motivate them, and only them. Your ads are seen by people who actually matter to your business.
Our results speak for themselves.
Focusing Is Not Limiting.
It’s Liberating
The adult population of the USA is segmented by Socio-Economic Condition, Psycho-Demographics and Lifestyle. Not only are all U.S. households and neighborhoods classified into unique types of customers, with detailed data on choices, preferences and habits, but we can also see what they actually do everyday, where, when, how often, and who with. JK about that last part. We can’t see that - as far as you know.
Four things we do differently - that keeps our clients fat and happy.
1
Find The Right Audience
We identify those with the potential to provide the most revenue. We determine why guests choose to visit and how to earn that choice more often.
2
Motivate Their Behavior
We create mission-specific, motivating campaigns that are designed to steal share and be very hard to resist. These are based on what they actually value and why.
3
Door Swings & Register Rings
Attribution is short for ‘follow the money’. Our analytics move you from ‘reporting results’ to ‘directing growth’ by ensuring confidence that your efforts are invested where they provide the most leverage.
4
Propel Massive Efficiency
The less you spend for results, the better. By clarifying what to say, where, when and with whom to emphasize your message, we invest in media more effectively.
Discover who matters.
Our location marketing initiatives are designed to provide focused and effective leverage that drives the highest value audiences and sales results at the individual retail unit level. We believe every retail outlet is its own little epicenter, influencing and motivating the community surrounding it.
We use geospatial, mobile IP technology to look at actual unit level traffic - yours and your main competitors - sneaky huh?
How It Works
We identify where your high value audience segments live, work and visit in your trade areas. Our efforts are more effective because we understand who matters, where and why they spend their hard earned money. Then, we target them with a compelling value proposition and a media plan that eliminates spending media on the wrong people in the wrong places in favor of target-rich environments.
Attract the audiences that matter in the trade area
One stop, traffic driving shop
Surface handles every part of the process in-house from site analysis to creative development to media management and analytics.
WHO MATTERS MOST? Determine who matters most and how to reach them.
WHAT ARE THEIR BEHAVIORS? Within desired audiences, how do we drive visits, frequently or greater amounts of purchase?
WHAT WILL MOTIVATE THEM? Create targeted, mission specific and motivating campaigns for each segment.
MEDIA DEPLOYMENT Darwin comes to advertising, survival of the fittest, in this case visits and conversion at the lowest possible cost.
ATTRIBUTION AND ANALYTICS Measure lift in visits and sales and also monitor changes in audience mix and market dynamics that reveal new opportunities - move from “reporting results” to “directing growth”.