Discover the hidden patterns that will drive your business.
Our BreakThrough system turns information into actionable clarity; we help brands understand the real drivers of preference, connecting next best dollar actions and translating these into clear, market opportunity.
Leverage system-wide growth from the unit location up.
Business demands more from marketing than metrics, it requires results. BreakThrough combines an omniscient, contextual market view with first-party sales and performance truth, applying decision intelligence to reveal where growth resides and how to unlock it.
What if you could clearly see your next best action?
The Surface BreakThrough System brings clarity and leverage to your marketing investment.
Better insights. Better answers. Better results.
Get clear visibility into where growth lives and why
Discover demand drivers that influence choice
Find the audiences that matter to your business, at the Trade Area
Deliver mission-focused creative to the ideal audiences
that truly matter with pinpoint accuracy at the unit level
Scale campaigns without manual overload
Trade area realities at a glance.
Understand the world your guests are choosing from.
Before you can influence decisions, you must understand the decision set itself. We map not just where traffic lives, but also why guests make the choices they do; bringing together behavioral context, competitive dynamics, and the motivations that shape real decisions.
Trade area and competitive environment
Behavioral and attitudinal research
Demand drivers that influence choice
First-party performance analytics.
Translate your own data into clarity
Your point-of-sale, traffic, and loyalty systems contain the truth of performance… if you know how to read them. We tap into your first-party sources to connect real behavior with real outcomes and make performance visible across markets, teams, and strategies.
Traffic and transaction trends
Basket and repeat behavior
Loyalty and CRM signals
Decision intelligence at scale.
Turn insight into confident action
When hundreds of locations and multiple customer motivations complicate planning, Surface introduces clarity without clutter. Our decision layer helps you organize complexity so your teams know what matters most and where to focus first.
Group markets and units into meaningful segments
Prioritize opportunity by growth type and audience behavior
Align messages with the places they’ll matter most
An engine for system growth.
The Surface BreakThrough system is a proprietary way of thinking about growth; the strongest results come when all three components work together in concert: Market Context, First Party data and decision intelligence.
This integrated approach is the key to informing our communications and media activation platform, designed to close the gap between insight and action to yield optimum performance and maximum return on investment.
