Places you want to be

Our Location and Audience Insights are utilized in all stages of Place Brand Development. Our data driven insights provide clients confidence in site selection and helps them build brands, create offerings and communicate them to their most important audiences. We specialize in discovering the Highest Value Customer Segments that drive your best business results. We then gain an understanding of when and how to engage these audiences; where they live, where they work, where they play.

• Commercial Real Estate Traffic and Viability Analysis

• Market Intelligence and Community Assessment

• Usage Research and Planning

• High-value Audience / Visitor Identification and Persona Development

• White Space Identification, Assessment, and Valuation for horizontal and vertical developers and key tenants 

• Place Experience Concept Ideation

Our team consists of a specialists in many interconnected disciplines that drive the creation of truly meaningful and memorable place brand development. From entire communities to specific retail, hospitality and restaurant brands, our proprietary place branding processes create authentic brands that stand the test of time.

• Corporate Strategy: Vision, Mission, Values Development, Manifesto

• Cultural Brand Strategy and Positioning

• Archetypal Narrative Development

• Place Naming Systems

• Brand Visual Identity Systems 

• Origin Story, Tagline, and Creative Writing

• Resident, Guest and Visitor Experience Strategy

• Creative Strategy

• Strategic Design Services (signage, menus, kiosks, uniforms, all brand touchpoints) 

• Photography and Videography

• Audio Branding and Music Programming

Creating meaningful brand experiences are at the heart of everything we do. We look at every brand touchpoint as an opportunity to create a deeper relationship with our core audiences.

• Touchpoint Design, Customer & Visitor Journey

• Strategic Planning / Opening Dynamics

• Promotions and Site Programming

• Experiential (Trade and Consumer Events) 

• Retail Program Planning 

• Team Development

• Cultivating Authentic Service Models

• Neighbourhood & Community Engagement

• Operational Excellence Planning

• Experience Programming & Brand Activation

• Branded Sales and Leasing Experiences

• Music Programming and Audible Environments

Our solution is simple. Find out who matters most to the brand and design every possible offering and communication toward them. We utilize our traffic analysis tech stack to look at unit level and trade area traffic during high and low points. We tell you which audience segments account for the highest visits and revenue. We also identify key competitor’s segments to compare and contrast to our audiences. We then define and prioritize the segments that have the most value to move our business.

Mapping the geographies surrounding each unit and prioritize segments that live or visit the Trade Area with specific, measurable creative campaigns and a media mix targeting. Incremental traffic and sales lift are measured and optimized. Our Micro Market approach yields multiples on any other approach. We can prove it.

• Micro Market Communications Strategy

• Location-centric Micro Market Advertising Development

• Conversion Optimized Content Production (Photography and Videography)

• Micro Market Media Planning and Deployment 

• Location Centered Website and Digital Presence Design

• Location Marketing Services: PPC, Performance, and Search Engine Marketing

• Local Strategic Collaborations and Partnerships