Turnaround in progress

Feb 26, 2026 - Red Robin stock (NASDAQ: RRGB) is up 38%.

In July of 2025 we began implementing the initial versions of the Surface First Choice Advertising Platform for Red Robin. The system was in a tender position; traffic was down YoY and Yo2Y. We had just started working for the brand in June and had planned to launch our first campaigns in August. The call came from the new leadership team to accelerate the program to launch in July in order to attempt to stem continuing traffic losses. We rose to the occasion and launched an entirely new value focused campaign called Big Yummm Burger Deal using assets that had been previously shot.

However, to be clear, this was not just about an advertising program. It was a team sport. The entire Red Robin organization mobilized from top to bottom to make this initiative come to life. The organizational courage was herculean, and unique in its focus and vector; to take on a -7% downward trend and reverse it a full 7 points in 6 months is enviable by any standard of measurement.

https://www.restaurantbusinessonline.com/financing/red-robin-says-its-latest-turnaround-plan-working