Measuring a Century of Success

Anyone that has visited Atlanta or even driven Interstate 75/85 in the past 98 years is likely familiar with the legendary Varsity Restaurant. Established in 1928, eventually The Varsity billed itself as "The World’s Largest Drive-in Restaurant”, and according to the Atlanta History Center, The Varsity receives over 30,000 people on days when a football game is playing.

We are helping this Southern institution deepen their knowledge of their most valuable audiences measuring and analyzing core segments to identify opportunities for future connection.