Creating Moments That Matter
These moments, never to be forgotten, inevitably become the proof points of a life well lived.
Capturing Magic
It’s a lot like capturing lightning in a bottle but that is what we set out to do when we embarked on rebranding one of the most established and beloved culinary event brands in the South.
Chef Culture at Scale
Because it was founded upon principles that are still largely unique in the catering industry, Bold is one-of-a-kind. They create culinary-forward, restaurant-quality, experiences at scale, in almost any imaginable setting and often under challenging circumstances. To succeed for their clients, who are some of the most prestigious and discerning imaginable, they provide an unparalleled, indeed, magical level of service and experience.
Exuding Confident Creativity
The color palette was selected to effortlessly present the contemporary nature of the BOLD brand, displaying a sophisticated, swagger while providing a latitude of movement that enables them to augment any environment.
To Boldly Go
The BOLD hallmark is to create phenomenal experiences that feel natural no matter the location or the difficulty to achieve. If you happen to see their vans near an event you are attending, your excitement is warranted. If are see them and aren’t invited, your FOMO is understandable.
Excellence is in the Details
Confidence is not bought, it is earned. At BOLD they know that every detail matters. From uniforms to attitudes, every touchpoint is an opportunity to build or erode trust.
Sharing the Magic
Conversations about experiences happen organically and in the moment. BOLD wants to be an effortless flowing part of those conversations. We designed a mobile first web experience and we continue to stock it with stunning photography and videography that will never truly do it justice.
When a friend asks about the BOLD event you attended or who is doing your daughter’s wedding, we’re ready to make an impression. But, to be honest, you really had to be there. Maybe next time.
Services
Audience Research
Brand Strategy & Positioning
Brand Narrative and Messaging Architecture
Creative Strategy
Brand Nomenclature
Identity Systems
Website
Advertising, Photography, Videography
Social Media & Content Marketing
Uniforms and Vehicle Wraps
Internal Alignment Initiatives