Getting a grip on the market
Ohsnap! has been on a journey of intense growth based on the relentless pursuit of a superior mobile phone grip. Now boasting a growing ecosystem of mobile accessories, the brand has ambitious goals to grow sales 400% in the next couple years.
Who matters most and why?
To help propel this level of growth we sought to identify their Total Addressable Market and the core audiences within that which are critical to win as new customers. Now that this foundation for growth is complete campaigns can be developed to position the brand and accelerate growth with these new audiences.
In pursuit in understanding who matters
In pursuit of understanding who matters the most in the client’s growth goals, we deployed a mixed methodology quantitative and qualitative to understand and define these critical audiences.
What characterize our most valuable customer?
What differentiates them from others?
What are the motivating factors for these audiences?
We identified the stressors, tensions, and values that influence their behavior.
We identified the current drivers and barriers to understanding, value perception, and purchase.
Magnetically Attractive
Shared Values are the basis for resonance between the brand and its audience, fostering a sense of genuine connection and reciprocity that drives growth. Consumers consistently describe Ohsnap as a sleek, innovative, and multifunctional product that integrates seamlessly into their lifestyles. Its magnetic functionality, slim design, and versatility, make it indispensable for daily use.
Ohsnap resonates with grip users who value unobtrusive practicality, innovation, and premium aesthetics.
Brands are inherently cultural expressions. As such, they require strategies that work with and in culture, but are specifically focused on audiences critical to the business - we call this a Design Target. Our work bridges the often unrecognized gap between business strategy and creative expression. It establishes the foundation for the brand to participate in a specific culture by creating its own mythology and rituals that promote self-identity.
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Services
Brand Audit - Internal alignment of business, brand, audience, products, growth direction, gaps and opportunities, creative execution and messaging
Cultural Research, Semiotics, Quantitative and Qualitative Research
Design Target Identification - Define Design Targets, including their current and potential size and contribution to business
Brand Growth - Identify new sources for revenue and how to drive new audience growth