CobbEMC
Surface Agency partnered with Cobb EMC to develop a scalable brand system designed to strengthen consistency, enhance engagement, and support growth across every platform.
A Legacy of 88 Years
Since 1938, Cobb EMC has been dedicated to delivering reliable power and strengthening the communities it serves. Surface Agency is proud to partner with Cobb EMC in evolving a brand that honors its legacy while preparing for the future.
A Fresh Look for the Future
Surface Agency helped evolve the Cobb EMC identity with a streamlined logo system built for today's communications and tomorrow's growth.
Extending The Brand
Using the Light Spark as its foundation, an icon system was designed bring clarity, cohesion, and flexibility to the Cobb EMC visual identity.
Designed for Every Touch Point
From brochures to digital campaigns, we created marketing materials that ensure every member touchpoint reflects the Cobb EMC brand.
Consistency Across Every Feed
We developed a cohesive social media system that helps Cobb EMC communicate with members through engaging, recognizable, and on-brand content.
Designing a Brand Built for Scale and Consistency
Surface Agency led the development of Cobb EMC’s new brand system with a focus on scalability, clarity, and long-term strategic alignment. Rooted in a deep understanding of the organization’s business model, member-focused mission, and evolving digital landscape, the brand was designed to function seamlessly across a wide range of touchpoints - from corporate communications and community outreach to social media and member engagement platforms.
We love creating brand systems like this and we can’t wait to show you where we’ll be taking it next.
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Scope
Brand Strategy & Positioning
Brand Messaging Architecture
Creative Strategy
Design System Architecture
Advertising