The Future of
Mortgage Lending
One of the largest mortgage lenders in the US, Rate asked us to help them amplify their voice to recruit loan officers interested in doubling their earnings. We created a campaign as bold as the claim itself and injected a teeny bit of energy into an industry that’s not exactly known for being exciting.
Standing Out
The goal was to cut through the clutter and break the tie in Rate’s favor. It’s a dog eat dog world out there and we wanted Loan Officers to know that Rate has their 6. So we tossed out the vanilla, legal-safe playbook and gave our creative a bleeding edge attitude. Clear and to the point, in language they actually use, Rate provides a leg up on the comp. Thats Winning. That’s Rate.
Built for Social.
We created a campaign purposefully built to resonate on social channels with energy put into everything from VO to motion graphics meant to catch eyes and stop thumbs.
We can’t wait to continue building this campaign for Rate. Stay tuned for more to come.
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Services
Brand Narrative
Brand Messaging Architecture
Creative Campaign
Motion Design
Advertising, Photography, Videography
Digital Media & Content Marketing