With Love, Since 1928.
"What’ll ya have… What’ll ya have?" There’s no friendlier greeting than the one you’ll receive when you step up to the counter at The Varsity. And that’s just the beginning of what makes The Varsity so special. There’s not a faster, fresher, or more fun-filled dining experience like it anywhere! Gordy family-owned and operated since 1928, The Varsity is an Atlanta institution.
Visiting The Varsity before a big game, or for a quick, delicious meal, is more than just dining; it’s experiencing an iconic part of Atlanta’s culture. For nearly a century, The Varsity has been putting smiles on faces at a scale few can match. The O.G. is the largest drive-in fast food restaurant in the world, taking up two city blocks and accommodating up to 800 happy customers at a time! How can you not have fun at a place that serves 2-miles worth of hot dogs in a single day? The Varsity is an Atlanta institution, that like the city it calls home, just keeps getting better with age.
What’ll You Have?
Surface deployed their BreakThrough™ system across the 8-unit restaurant group, incorporating Market Data, First Party Data and incorporating Advanced Predictive Analytics
We did a deep dive on the business to define the primary audience segments that have the most value to move the needle at each unit.
Then we went deep on the brand to understand the emotional connection between this century old icon and it’s customers. The resulting to campaign reminds them of the special place The Varsity holds in their hearts.
Friends, Family and Food by the Busload.
Since 1928, when Frank Gordy first committed to serving farm fresh food that was consistently delicious, fast and fun to eat, more than four generations of Georgians have grown up eating quality Varsity hot dogs, chili steaks and sides. From famous movie stars to big name politicians, The Varsity has become synonymous with Atlanta as it blossomed into a major world city.
I’ll Have an F.O. and a Peach Pie, Please!
Our solution is simple. Find out who matters most to the brand and design every possible offering and communication toward them. This is called Design Targeting. Target and motivate the High Value Customer Segments that will drive your best business returns. We prioritize these audiences to drive campaigns that provide immediate, high ROI. These are the audiences that love you and we are here to remind them of why they love you, one Frosted Orange (F.O.) at a time.
