WELCOME TO THE LOWCOUNTRY
Hilton Head’s own Bulrush Gin came to us in need of a summer campaign to help during the island’s ever-important tourist season. As the only gin distilled and bottled on the island we created a campaign that drove local pride and encouraged curious customers to drink like the locals. Our process also included a full library shoot for the brand. Capturing the the essence of life on the island.
We SET OUT TO CAPTURE THE NOSTALGIC FEELING OF VACATIONING IN THE LOWCOUNTRY.
Keying on the insight that the locals know what’s good.
We did this with a look that feels both modern and nostalgic. Using touchpoints of classic spirits ads with a new twist.
Brand Strategy
Creative Strategy
Photography
Advertising
Digital Media and Marketing