enjoy the LOWCOUNTRY Like a local.
Hilton Head’s original and only, Bulrush Gin came to us in need of a summer campaign to promote the brand during the island’s ever-important tourist season. As the only gin distilled and bottled on the island, and with near ubiquity in on and off premise in The Lowcountry, we saw the opportunity to create a campaign that reflected local pride and encouraged curious visitors to drink like a local. Our process also included a full library shoot for the brand. Capturing the the essence of island life.
We SET OUT TO CAPTURE THE NOSTALGIC FEELING OF VACATIONING IN THE LOWCOUNTRY.
the locals ALWAYS know what’s good.
We wanted to create a classic spirits ad with a new twist. Our approach pays homage to the classic age of travel and tourism that feels simultaneously both modern and nostalgic.
Brand Strategy & Positioning
Brand Narrative
Brand Messaging Architecture
Creative Strategy
Photography, Videography
Advertising
Digital Media and Content Marketing