Bigger is Better.
Who said “size doesn’t matter”? When it comes to Red Robin’s new Towering Double Cheeseburger Sliders, size is everything. So we went big, creating a campaign worthy of this towering tribute to taste.
Creating Table Envy
Close your eyes (metaphorically) and picture this. You’re at your favorite restaurant. Your waiter is walking away and you’re smiling because you just ordered your favorite meal. Nothing can go wrong, and then… you see it. The most delicious looking plate of food you’ve ever seen in your life passes right by your table on it’s way to some other lucky soul. Your smile drops. Your eyes widen. And your mouth waters uncontrollably. That’s table envy. And that’s the experience of seeing the Towering Sliders in person.
We set out to bring this phenomena to life with a spot worthy of the tower.
Business Strategy
Brand Messaging Architecture
Creative Strategy
Brand Nomenclature
Advertising, Photography, Videography
Public Relations
Organic Social
Digital Media & Content Marketing
Stay tuned for even more Towering Sliders work to come!
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